lead gen and direct mail

Cutting Through the Clutter

Once upon a time in a neighborhood two and a half blocks away, mailboxes were swarmed with messages from companies near and far. Tree service. Mulch delivery. The local eye doctor. Product samples. The not-so-local eye doctor. Coupons, coupons, and more coupons. The ones that garnered more than a glance implemented three things: they did […]


it all starts with a list

It All Starts With a List

It’s the bottom of the ninth inning, bases loaded with 2 outs. The score is tied and the count is 3-2. The air is still and the crowd is silent. His chest is pounding, his heart nearly leaping out of his body, but his hands are still and his breath is steady. He adjusts his […]


why most companies fail at outbound lead generation

Why Most Companies Fail at Outbound Lead Generation

Many salespeople start out without a system. Without a system to take a prospect to a customer. It truly doesn’t matter if you are selling a product or a service, it is important to have a process to take a customer from a stranger to a business partner. I could go into depth about the […]


nurture campaigns set your business apart

5 Ways Creative Nurture Campaigns Set Your Business Apart

What the heck is a nurture campaign? Why in the world is it important? What is that banana doing to that carrot? My blog post, the first for The Farm (sorry, Jessica) answers all of these questions that are on your mind. If you combine the Google definitions of nurture and campaign you get the […]